Acision Personalised Messaging

The unrivalled popularity of mobile messaging still has not hit its ceiling. After more than fifteen record breaking years, most operators express that it is getting tougher to meet revenue growth targets. To ensure continued messaging revenue growth, Acision introduces a wide range of service enhancements that have the potential to increase messaging revenues by up to 15%.

This enormous growth potential has its roots in addressing the unique needs of different subscriber segments, making messaging an even more personal and valued medium.

Acision's Personalised Messaging services enable mobile operators to quickly and cost effectively respond to rapidly changing end user demands and preferences by offering leading edge value added services on demand from the Cloud to maximise revenue. Personalised Messaging includes services such as parental control, (online) message archiving, message delivery control (copy/forward/reply) and enhanced client integration for desktops and mobile devices.

In early 2007, Acision was the first to market deploying a range of personalised services at Maxis (Malaysia) and Sun Cellular (Philippines). Currently Acision has expanded the footprint of its market leading solution across a wide range of Tier 1 and Tier 2 operators across 5 regions, accessible to over 350 million subscribers. From this experience, Acision estimates that personalisation services for messaging can increase revenue by up to 15%. Acision invites mobile operators to jointly assess the value of this opportunity and drive the future of messaging, today.

Learn more about the Acision Cloud and the full offering of services by clicking here.