As the mobile messaging market is entering the smartphone era, it is undergoing drastic change. Enabled by increasing smartphone penetration and driven by the consumer perception of free services, OTT messaging apps have seen a strong take-up in mature markets. Still, from a revenue perspective, SMS will remain the most significant messaging service for mobile operators, with P2P SMS representing a $100+ billion operator revenue stream that will continue to grow for years to come.
It is imperative that mobile operators introduce new revenue streams, using SMS as a channel for consumer and enterprise services and at the same time extend the SMS service to IP devices and networks, securing existing revenue streams in the LTE era.
A recent industry survey conducted by Acision confirmed that SMS service differentiation is likely to have a strong impact on messaging profitability. Pre-requisites for new and differentiated SMS services are high system performance and capacity, as well as flexibility in service functionality.
Acision SMSC combines a rich and proven feature set with the flexibility of rules-based service logic to provide a complete implementation of a network operator's messaging requirements. Its content provider management features and on-board SMS routing capability provide sustained quality of service for content providers and their customers even in peak traffic situations. The solution supports any combination of mobile network types and has strong on-board alarming, monitoring and reporting capabilities.
Acision SMSC supports SMS for LTE devices and a smooth evolution to the IP multimedia subsystem (IMS) through an integrated SIP interface and IP-SM Gateway function as well as support for native SMS in LTE.
Acision SMSC is the most efficient, scalable and highest performing messaging solution available today in the global marketplace.