Acision Message Controller
Driven by messaging traffic growth and increasing price erosion, the mobile operator today is challenged. He needs to increase messaging profitability and reduce the messaging cost base, while increasing revenue by quickly introducing innovative premium messaging services. In the meantime the ongoing data demand of the mobile consumers, and the drive for a richer messaging experience (e.g. RCS) calls on today’s operators to adhere to the messaging future. The introduction of new networks like LTE, WiMax, enables the introduction of a new, richer messaging experience. Yet seamless interoperability with 2G and 3G networks is a prerequisite for a sustained messaging service. The Acision Message Controller addresses these challenges.
As a key component of Acision’s architecture, the Acision Message Controller enables high-speed/high-volume messaging, multi-network connectivity, convergence and cross-network routing. It is the ultimate way to optimise and control message flows, through its advanced routing and delivery capabilities. It offers built-in network enhancements like spam and fraud control, direct delivery, home-routing and service triggering (e.g. for Personalisation and Advertising).
Acision’s Message Controller is the basis for the next step in messaging, creating instant network optimization and cost reduction for operators, delivering essential features for building new services and revenue streams, and – last but not least – addressing the operator’s future needs of bridging 3G and 4G networks by supporting existing mass market messaging services such as SMS and MMS to work seamlessly cross-network, as well as leveraging the opportunity of new IP based messaging services like group messaging and RCS.