Messaging

Acision is the partner of choice in high volume mobile data services for the world’s leading network operators and service providers, with over 50% of global messaging traffic generated through our platforms. For over 15 years we have been driving mobile data revenue growth which gives us a unique understanding of what it takes to bring innovative services to full mass market adoption.

We empower network operators and service providers to maximise ROI on their mobile data services business by providing sustainable revenue growth. We help to optimise infrastructure, reduce cost of ownership and provide full control over the user experience. This increases customer lifetime value and opens up alternative revenue streams. Our mobile data services expertise is focused on the following areas.

•  Text Messaging: As the pioneer of text messaging Acision was the driving force behind the mobile industry’s most successful data service, SMS, which generates close to 20% of global mobile revenues. We are now leading the development of enablers for innovation and differentiation in this high volume mobile service, including Instant Messaging and personalisation.
• Multimedia Messaging: We were the first to enable the commercial launch of MMS and have the most robust and scalable multi media platforms, ready for the significant increase in service uptake that we anticipate in MMS, voice messaging and video messaging.
• Voice Messaging: We differentiate ourselves outside of the traditional voice mail area as market leader in innovative services such as video mail. Our added value in this market is based on innovative service scenarios such as voice to text, voice to MMS and visual voice mail, leveraging the value of our broad messaging portfolio.
• Mobile Internet: With the Internet players seeking to mobilise their services, and mobile technologies converging with internet technologies in a 4G environment, future mobile services will be Mobile Internet based. As the market leaders in mobile browsing we are taking the lead in the development of Web 2.0 based internet access platforms which enable profitable mobilisation of information and community services.
• Mobile Marketing: In mature markets, mobile operators have a tremendous opportunity to unlock the marketing value of the customer data that is at their disposal, in two distinct manners. Firstly, by driving up-sell and cross-sell of operator services in their customer base, through profiling and targeted campaigns – increasing loyalty and maximising revenues from existing customers. Secondly, by monetising mobile data traffic through their network as valuable advertising inventory, through the ability to control and insert adverts in any transaction, leveraging the advanced capabilities of the mobile network, and the unique identity of the mobile user.

Propositions

• MMSC

  Acision’s MMSC is a scalable solution that has been built on a proven architecture and provides unrivalled performance and reliability. It has an open Value Added Services (VAS) interface which minimises the integration effort needed for content providers and stimulates the development of premium applications. The value of many premium MMS services relies on instant message delivery due to the perishable nature of the content; as such Acision’s MMSC optimises the mass delivery of value added service traffic.  Acision’s MMSC provides state of the art transcoding combined with a highly effective interoperability testing programme ensures that content is received in a manner to provide the best possible user experience. 

• IMPS-SMS Gateway

  For several years, mobile operators have been piloting operator owned instant messaging (IM) services. By introducing mobile IM as a stand-alone service, operators miss the opportunity to capitalise on their already captive and addicted SMS community. Based on the Open Mobile Alliance’s Instant Messaging and Presence Service (IMPS) standard, some operators have launched IM as SMS 2.0 (or Super SMS) promising a superior experience as it is already limitedly connected to the existing SMS domain. To capture a substantial portion of the projected revenue growth, Acision has launched the IMPS-SMS Gateway, fully integrating IM features into SMS, while preserving SMS’ existing assets of simplicity and reach.

• IP SMSC

  Acision’s IP SMSC combines a rich and proven feature set with the flexibility of rules-based service logic to provide a complete implementation of a network operator’s messaging requirements. Its content provider management features and on-board SMS routing capability provide sustained quality of service for content providers and their customers even in peak traffic situations. The solution supports any combination of mobile network types and has strong on-board alarming, monitoring and reporting capabilities.

• Videomail

  Acision’s Videomail application answers the recipient’s videophone when he or she is unavailable to answer the call. Callers will see a video greeting asking them to “Please leave a message after the tone. Thank you.” This greeting can either be recorded by the subscriber, or possibly chosen from an existing library of pre-recorded greetings (e.g. celebrity greeting, funny, professional, etc).  It works just like Voicemail for voice calls, but is delivered on a Next Generation IP platform capable of handling video calls. Also, if the operator uses Acision’s Voicemail, end users have the ability to listen to voice messages during a video call.

• Voicemail

  Acision's Voicemail application is fully IP based and operates on a Next Generation Platform that is IMS ready and easily integrates with voice over IP (VoIP) service environments. Acision uses best-of-breed Commercial Off the Shelf components that offer both performance and scalability. In addition, using common components provides operators with an economic advantage not only in the initial savings on equipment outlay but in the ability to repurpose the hardware as network needs change.

• Message Plus

  Message Plus is Acision’s award-winning messaging solution that builds on the staggering success of SMS and includes features that the addicted ‘texter’ will love, adding true control and sophistication whilst maintaining its elegant simplicity. Message Plus enables the addition of value-added services to person-to-person messaging. Just as conventional voice and email were enhanced with services such as divert, copy and auto-reply, Message Plus provides similar functionality extensions and much more. This enables network operators and service providers to segment their customer base and differentiate their messaging service beyond price.

• Open Messaging Gateway

  Open Message Gateway (OMG) enables operators to introduce new third party services quickly and cost effectively to enhance their revenue earning offerings. Network operators and service providers are presented with a single network interface, which makes it easy to develop new services across a range of mobile data services (SMS, MMS and WAP). As such OMG will enable distribution of content to a wider range of subscribers. As an example, OMG enabled the TV show American Idol to interact with a record breaking 60 million voters, generating additional revenues and content sales.

• High Speed Proxy

  The High Speed Proxy is Acision’s optimisation solution that enables mobile internet for the mass market. It significantly improves the mobile internet user experience on mobile phones, smart phones and laptops, while reducing the operator’s incremental costs for supporting mobile internet traffic. The High Speed Proxy is massively scaleable and runs on a range of flexible, high performance platforms.

• Messaging
  • MMSC
  • IMPS-SMS Gateway
  • IP SMSC
  • Videomail
  • Voicemail
  • Message Plus
  • Open Messaging Gateway
  • High Speed Proxy
• Charging
• Hosted Services
• Support Services
• Training