Thought Leadership: In-depth Articles
Acision has a number of experts who are regularly speaking at industry events and writing in-depth thought leadership articles. Find all their latest articles here.
Let's get messaging
20 December 2007
What is available today and enhances the mobile internet experience whilst driving additional data revenues? The answer is staring operators in the face. Carriers looking to profit from the mobile internet need to focus on enhancing existing internet applications through integrated multimedia messaging capabilities.
Slicing the Pie – Why payments hold the key to successful mobile advertising
07 December 2007
Mobile advertising was one of the most consistently featured topics in the media this year and looks set to stay top of the agenda well into 2008. Mike Beech, VP Product Management for Intelligent Charging at Acision, looks at how its future success lies in the hands of the payments industry.
Creating Success in MMS
04 October 2007
MMS is, and always has been, about more than just picture messaging. Narrow perceptions about the functionality and potential applications of MMS have doubtless contributed to its relatively slow rise to popularity. However the curtain has certainly not yet fallen on multimedia messaging – and with new applications presenting themselves regularly, it may soon be time for MMS to take centre stage.
Warning: Last year's handsets earn last year's revenue
06 September 2007
Keeping existing customers and attracting new ones is a constant battle in any industry, but it is a particular challenge for mobile operators. A history of uninspiring customer service, combined with the ease with which people can swap operators, has created a breed of promiscuous mobile user that flits from network to network, taking advantage of the latest deal, discount or handset.
Securing a larger slice of revenues is not as simple as lengthening contracts as mobile customers are as fickle as they come. Fewer upgrades means old technology and old technology can seriously hamper the uptake of services ...
HapE bday SMS
17 August 2007
SMS celebrated its 15th birthday in July this year, demonstrating just how remarkable the service is – still at the top of its game long after many younger mobile applications have died a death. SMS is often called the “accidental hero” of the mobile industry, but just what is its history? Steven Van Zanen, VP marketing for Intuitive Messaging at Acision gives us the low-down.