Acision to lead Mobile Advertising Seminar with Australian Direct Marketing Association

19 September 2007

As part of its strategy to drive innovation in the mobile and marketing industry, Acision will co-host a Mobile Advertising Seminar with the Australian Direct Marketing Association (ADMA) in Sydney on 20 September, 2007.

Acision is a dynamic half-billion dollar company with more than 300 clients serving over one billion customers. The company established its Australian operations in 1992 and its client base in the region includes SingTel Optus, Telstra, Hutchison, Vodafone Australia and most recently, Vodafone Fiji.

Acision will feature two speakers at the event; Paul Jesemann and Amy Shi. 

Acision’s mobile marketing offering allows mobile operators to generate advertising revenues, independent of third parties such as internet based advertising brokers. Acision goes beyond the current limitations of SMS-push or mobile internet based advertising and enables operators to insert advertising into any existing communications event, making mobile advertising part of the end to end service. Operators will be able to sell their full inventory to any media buyer, exposing to buyers essential inventory characteristics such as channel type, time of day, profile and location.

A key success factor to mobile advertising is detailed and up to date customer data. Acision’s Customer Intelligence Management platform mediates and analyses traffic data from mobile data platforms (such as SMSC, MMSC and Mobile Internet platforms) creating  a live customer behaviour repository. This provides key insights to drive advertising and marketing campaigns. It provides a web-based environment that offers actionable marketing knowledge directly to the marketer’s desktop. It allows marketers to develop mobile campaigns focused on mobile advertising, customer retention, and effective cross- and up-selling.

Bill Dekker, Country Manager, Acision, Australasia said: “Acision pioneered text messaging in the 1990s. Now we are bridging the gap between the mobile and marketing world by offering an innovative solution that segments and profiles mobile usage behaviour, as well as target campaigns effectively.”

Acision is a main sponsor of the Mobile Advertising Seminar 2007 at the Sydney Hilton on 20 September, 2007. Formerly known as LogicaCMG’s telecom products business unit before its acquisition by private equity buyers in June 2007, Acision leads the market in Intuitive Messaging, Intelligent Charging and Customer Intelligence Management. The half-day seminar will also feature key industry speakers exploring the latest developments, challenges and opportunities in mobile advertising as well as case study examples that will illustrate the critical factors behind successful campaigns.

About Acision

Established in June 2007, Acision launched with more than 300 clients, serving over one billion customers worldwide. Renowned for its progressive, exciting and agile philosophy of innovation along with assured service delivery, Acision enables network operators, service providers, broadband operators and content owners to increase revenues, enhance customer loyalty and capitalise on the opportunities offered by convergence.  With over 43 years of experience, Acision leads the market in Intuitive Messaging, Intelligent Charging, Content Enablement and Customer Intelligence Management.  Acision is the partner of choice in high volume mobile data services with over 50 per cent of global messaging traffic generated through its platforms.
 
Acision was formed following the purchase of LogicaCMG’s Telecoms Products business for £265m (US $525m), by a consortium led by Atlantic Bridge Ventures and Access Industries.  The company employs approximately 1,700 people in 22 countries across six continents, and launched as a half billion US dollar company.  More information is available at www.acision.com

About ADMA

ADMA is Australia's principal body for information based marketing. Formed in 1966, ADMA has evolved to become the nation's pre-eminent marketing association representing over 500 member organisations. A national non-profit organisation based in Sydney, ADMA has State Branches in New South Wales, Queensland, South Australia, Victoria and Western Australia. More information at www.adma.com.au

Press contacts

Radha K Raman    
Acision  
Tel: +65 6505 1000    
Email: radha.raman@acision.com     

Tim Lohman
Upstream Australia 
Tel: +612 9377 1111 
Email: acision@upstreamaustralia.com