Acision redefines mobile customer relationships at GSM>3G Middle East & Gulf 2007
23 August 2007
Customer Intelligence Management will be the highlight of the show
Acision is a dynamic half-billion dollar company with more than 300 clients serving over one billion customers. Acision established its Middle East operations in 1999 and serves the majority of Telecoms operators in the region.
Adrian Kelly, Acision’s Head of Customer Intelligence Management Business Unit, will deliver a key presentation on the second day of the conference exploring the solutions in which operators can exploit mobile users’ activity with real-time views of their behaviour in order to develop niche marketing strategies.
"Exploiting detailed knowledge of customer behaviour has revolutionised other industries and it is time for the telecoms sector to adopt the same strategy," said Kelly. "Telecoms operators have an incredible source of raw data, and intimate channels to their customers. By using the right combination of ‘built for telco’ solutions and the right partners, exploiting this opportunity can revolutionise your business."
Acision's Customer Intelligence Management offering gives Telecoms operators and service providers access to critical knowledge about the services that their customers are using in real-time and most importantly how they choose to use these services. Using industry leading techniques to collate and analyse data from key network sources, Acision delivers detailed knowledge of service usage and customer behaviour. This enables the Telecoms operator or service provider to accurately measure the business performance for key customer groups and devise strategic marketing campaigns focused directly on customer retention, and effective cross and up-selling opportunities.
“Our solutions transform this knowledge into immediate options for action,” commented Nabil Y. Khalil, Managing Director of Acision in the Middle East and North Africa. "We are committed to providing operators in the MENA region with solutions that can give detailed knowledge of service usage and other behaviours, enabling them to deliver the ultimate subscriber experience and develop value-added services that will drive loyalty and service uptake.”
Acision is a main sponsor of GSM>3G Middle East & Gulf 2007. Visitors to the Acision stand No.107 at the Dubai International Convention Center on September 2-3 will see an innovative and a diverse range of solutions that have already been adopted by global telecoms operators and service providers, including leading operators in the MENA region. Formerly LogicaCMG, Acision leads the market in Intuitive Messaging, Intelligent Charging, Content and Customer Intelligence Management.
NOTES TO EDITORS
About Acision
Established in June 2007, Acision launched with more than 300 clients, serving over one billion customers worldwide. Renowned for its progressive, exciting and agile philosophy of innovation along with assured service delivery, Acision enables network operators, service providers, broadband operators and content owners to increase revenues, enhance customer loyalty and capitalise on the opportunities offered by convergence. With over 43 years of experience, Acision leads the market in Intuitive Messaging, Intelligent Charging, Content Enablement and Customer Intelligence Management. Acision is the partner of choice in high volume mobile data services with over 50 per cent of global messaging traffic generated through its platforms.
Acision was formed following the purchase of LogicaCMG’s Telecoms Products business for £265m (US $525m), by a consortium led by Atlantic Bridge Ventures and Access Industries. The company employs approximately 1,700 people in 22 countries across six continents, and launched as a half billion US dollar company. More information is available at www.acision.com
Press contacts
Diana Desai
Acision, Middle East and North Africa
Tel: +9714 3916238
Email: diana.desai@acision.com
Sameh Hamtini / Mohammed Kharroubi
Asda'a Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Tel: +9714 3344550
Fax: +9714 3344556
Email: acision@asdaa.com