News
Keep up-to-date with all Acision global press releases, press coverage, thought leadership articles and latest information below. We constantly keep this section up-to-date so please visit regularly.
Press Releases
Maxis offers personalised messaging powered by Acision
21 May 2008
Acision today announced that Maxis Communications Berhad (“Maxis”), Malaysia’s leading mobile operator, has selected its award winning Message Plus solution.
Mobile messaging revenues have potential to double to $165 billion globally by 2011
08 May 2008
Acision, the world’s leading messaging company, has forecast mobile messaging revenues of $165 billion globally by 2011, 200 per cent higher than previous industry predictions.
SingTel Mobile launches SMS Plus with Acision’s award winning Message Plus
25 April 2008
Acision has today announced that SingTel Mobile, the leading mobile operator in Singapore, has launched Acision’s Message Plus across its subscriber base.
In The News
Brand makeover for Acision; The world’s leading messaging company
28 April 2008
The Acision website is looking different today and this is down to the revamped Acision brand. Over the coming months we will reveal more about Acision’s new look and feel, boasting a smarter, fresher identity that is more closely aligned to Acision’s expertise, values and strategy.
Mobile Advertising reality check (Telecommunications International)
21 February 2008
For all the optimism surrounding the potential of mobile advertising to become a significant revenue stream for operators that is all it is... potential. However, Zanen still believes it is possible for mobile operators up to 10 percent of their income from advertising, but only if the necessary relationships with advertisers are established first.
Acision and OgilvyOne form mobile marketing partnership (Brand Republic)
20 February 2008
Acision and OgilvyOne have formed an alliance to enable mobile operators and brands to deliver targeted digital marketing and advertising.
Thought Leadership: In-depth Articles
Let's get messaging
20 December 2007
What is available today and enhances the mobile internet experience whilst driving additional data revenues? The answer is staring operators in the face. Carriers looking to profit from the mobile internet need to focus on enhancing existing internet applications through integrated multimedia messaging capabilities.
Slicing the Pie – Why payments hold the key to successful mobile advertising
07 December 2007
Mobile advertising was one of the most consistently featured topics in the media this year and looks set to stay top of the agenda well into 2008. Mike Beech, VP Product Management for Intelligent Charging at Acision, looks at how its future success lies in the hands of the payments industry.
Creating Success in MMS
04 October 2007
MMS is, and always has been, about more than just picture messaging. Narrow perceptions about the functionality and potential applications of MMS have doubtless contributed to its relatively slow rise to popularity. However the curtain has certainly not yet fallen on multimedia messaging – and with new applications presenting themselves regularly, it may soon be time for MMS to take centre stage.
All thought leadership articles
Thought Leadership: Our Opinions
Letter to the Editor (Mobile Payments World)
15 January 2008
I was interested to see this week that there has been once again interest from within the mobile industry for operators to become ‘banks’ in order to give mobile banking a jump start. However, I believe that cooperation between the operator and the bank is the only way forward in the UK to make mobile payments work.
Is mobile in the middle of an identity crisis?
26 November 2007
Now well into its teenage years, mobile has gone through its rapid growth period and is beginning to consolidate. Operators have come out of this growth period and are taking stock of the situation within the industry.
Telco 2.0 3rd Executive Brainstorm: Messaging Innovation
12 November 2007
Recorded at the 3rd Telco 2.0 Executive Brainstorm held in London, Acision's Tom Veldman talks about messaging innovation and the transformation required for mobile operators to achieve sustainable and profitable growth.
All thought leadership opinions
Webcasts/Podcasts
Telco 2.0 3rd Executive Brainstorm: Messaging Innovation
12 November 2007
Recorded at the 3rd Telco 2.0 Executive Brainstorm held in London, Acision's Tom Veldman talks about messaging innovation and the transformation required for mobile operators to achieve sustainable and profitable growth.
Executive Insight with Steven van Zanen at Telco 2.0: Part 1
12 November 2007
Recorded at the 3rd Telco 2.0 Executive Brainstorm held in London, Steven van Zanen, VP Marketing, Messaging, Acision discusses how mobile operators can differentiate themselves and their services in a saturated market.
Executive Insight with Steven van Zanen at Telco 2.0: Part 2
12 November 2007
Recorded at the 3rd Telco 2.0 Executive Brainstorm held in London, Steven van Zanen, VP Marketing, Messaging, Acision talks about current mobile trends and mobile advertising.