Acision Rich Communication Services
As smartphones and mobile broadband connectivity are becoming the norm in many markets, the success of so-called Over The Top (OTT) messaging services such as Whatsapp and iMessage is causing drastic change in the mobile messaging landscape. The rich Instant Messaging experience that these IP-based services offer, with no incremental service charges, is proving very attractive to consumers.
In order to sustain their relevance in this changing market, mobile operators must add rich, IP based communication services to their portfolio, and they can take two approaches to achieve this. Firstly, operators can adopt the OTT model with IP based messaging services that use the mobile network as a more or less transparent IP bearer. An additional option for operators is to follow the standardisation under the RCS and RCS-e initiatives, and deploying rich IP based services that are more tightly integrated with the mobile network. No matter which of the two approaches they choose to follow (or both), mobile operators are well positioned to differentiate these rich services by enhancing them with the Quality of Experience, reach and reliability that users have learned to appreciate, and expect, in existing operator services, voice and SMS.
Acision offers an end-to-end Rich Communication Services solution that enables mobile operators to differentiate through rich IP based messaging services and seamless interaction with existing global mobile and internet communities. The solution supports the services standardised in the RCS and RCS-e initiatives, including group chat, file transfer and video sharing, as well as Over The Top messaging and ensures the interaction of these new services with the global mobile community of 5 billion SMS users from day one of service introduction.
Acision offers a high level of flexibility in delivery options and business models for RCS. For operators that require in-network delivery, we can deploy our hardware independent RCS solution either on dedicated hardware or in the operator’s private cloud environment. For operators that are looking to minimise time to market and investments and launch RCS without having to deploy an IMS core, we can deliver RCS as a service from our the Acision cloud environment.