Multimedia Messaging or MMS offers a unique mobile messaging experience. Since its introduction, mobile users have been steadily adopting MMS in their daily lives. They are discovering the multimedia capabilities that enrich person-to-person mobile messaging. MMS enhances users’ connectivity and interactivity with on-line social networks and communities. Furthermore, operators and VAS-providers are developing services that exploit the MMS delivery channel.
Since its introduction in 2002, MMS has almost reached the same penetration and ease-of-use as SMS, but the potential that MMS offers has yet to be fully exploited. The Acision MMSC is the right product to unlock this potential. For an optimal MMS user experience the Acision MMSC is leading by taking care of automatic provisioning for first-time users, by applying media adaptation to match the retrieving phone’s capabilities , and provides proven MMSC interoperability in order to deliver the message to other operator networks.
The Acision MMSC capabilities also leverage the MMS delivery channel by offering a standards compliant MM7 interface, SLA management, as well as campaign tooling to manage A2P MMS campaigns.
Acision's MMSC is a scalable solution that has been built on a proven architecture and provides unrivalled performance and reliability at low CAPEX/OPEX levels. Its architecture suits both P2P messaging and A2P MMS campaigns (peak traffic) at the same time. Its architecture allows for geographic distributed deployment.
The Acision MMSC relies on the matching Business Tools platform to offer a customer care web portal to quickly deal with customer queries. Business Tools also offers a module for marketing departments that creates an extensive set of analytical MMS usage reports.
The Acision MMSC has already been deployed at over 50 operators around the world and offers all the business critical features and characteristics that network operators and service providers need to successfully market and deploy MMS based services.