Acision Broadband Messaging Service Centre
The take-up of over-the-top (OTT) services and consumers’ requirements for enhanced communications experience, have drastically changed the mobile messaging landscape. Mobile operators are well positioned in this new playing field to harness consumer relevance through rich communication services that leverage the capabilities of broadband IP networks, with the same Quality of Experience, reach and reliability that users have learned to appreciate in SMS.
The RCS and RCS-e initiatives, endorsed by the industry and designed to deliver a ubiquitous, rich and relevant communications experience, offers subscribers greater service capability, discovery (including status and location), as well as enhanced voice and messaging services.
Acision Broadband Messaging Service Center (BMSC) enables mobile operators to differentiate through a rich and truly seamless messaging experience, building on Acision’s track record in mobile messaging and its expertise in SIP and IP. Acision BMSC provides the core services of the RCS and RCS-e initiatives, including instant messaging, group chat, file transfer and video sharing, as well as a store and forward functionality in the event that the destination device is off-line.
Beyond the standards, the Acision solution provides truly Seamless Messaging through interconnect with the global SMS community and social network chat services such as Facebook messenger and Google Talk. This provides consumers interaction with the global mobile community of 5 billion users from day one of RCS/RCS-e introduction. Acision BMSC extends the existing SMS user experience to RCS/RCS-e, monetising existing messaging assets such as premium SMS services and SMS content and applications.
Acision BMSC is delivered in a pre-integrated end-to-end solution, including a basic IMS Core, application interface and clients. It greatly reduces CAPEX requirements for RCS-e introduction through a cloud based delivery option and consolidation of all messaging services, including SMS MMS RCS and RCS-e on a single platform.