Acision Application Gateway

First generation SMS messaging gateways are unable to cope with modern mass market demands. To be competitive, network operators and service providers need to be able to offer a wide range of third party services and applications, introduce them quickly, offer high levels of personalisation, provide real-time billing and reduce costs. Acision Application Gateway enables all of this and much more.

Acision Application Gateway is a component of Acision's Next Generation messaging architecture, a family of modular infrastructure elements designed to be assembled quickly and facilitate the roll out of messaging environments. With Acision Application Gateway, operators can introduce new third party services quickly and cost effectively to enhance their revenue earning offerings.

Network operators and service providers are presented with a single network interface, which makes it easy to develop new services across a range of mobile data services (SMS, MMS and WAP). As such Acision Application Gateway will enable distribution of content to a wider range of subscribers. As an example, Acision Application Gateway enabled the TV show American Idol to interact with a record breaking 60 million voters, generating additional revenues and content sales.

Acision Application Gateway is easy to deploy and helps operators and providers to adopt a portfolio management approach to service aggregation and brand development. Powerful personalisation enables services to be enhanced with user-specific content, for example directing a customer requesting news to the operator's own branded offering.

Full integration with Acision's Content Control protects both the operator and its customers from messaging abuse. This includes spam, spoofing, faking and flooding.