Acision Messaging Optimisation Whitepaper

As messaging volumes have surged and grown exponentially over a relatively short period of time, operators have been challenged to keep up with this growth. However this has resulted in a messaging network that has grown to become highly complex, with a diversity of components from often different vendors and leading to a very inefficient messaging load distribution within the network. The technical diversity and subsequent complexity make it difficult to properly control and manage their infrastructure. And it’s not only the core messaging components like the SMS delivery engine(s) and charging applications, but also the operational and business support tools: reporting, security and customer management (CRM) applications are often distributed and inefficient to cater for the current demand for service intelligence and forecasting of management and marketing, let alone capable to carry for further market demand on service quality and services.

The current infrastructure limitations and network complexity drive up the costs per message. To survive the highly competitive messaging market, it is crucial for the operator to gain control and reduce these costs. Yet at the same time continue to provide high quality of service to subscribers, and the have the ability to continue to increase new data services, which are also a pre-requisite for the way forward.

Within the whitepaper, Acision describes how an operator can obtain significant cost reductions in the following areas:

1. Smart Traffic Distribution – bringing down costs in the messaging network by reducing
   complexity and introducing tailored messaging network offloads, centralised control over the
   message flows and flexible message routing solutions
   
2. Consolidation – reducing capital and operational cost by up to 70% by consolidating services
   and platforms at optimised price/performance.

As operators are also faced with reduced resourcing and lean operational teams, Acision can help in determining and driving the operator short and long-term roadmap, focusing on network capacity and cost reductions. Based on our long-term market leading track record in messaging architectures, Acision Optimisation Consulting Services offer audits of the current messaging infrastructure and recommend on improvement areas and defining potential network bottlenecks.