Acision Predictions for 2012 #5

Emergency Communication / Broadcasting Systems

Acision believes that in 2012, we will see the emergence of emergency and broadcast communications systems based on messaging. The power of messaging as a method of communication was highlighted with each major world event of 2011, as services such as SMS, IM and social media networks proved to spread news of incidents faster than any other medium. At the same time, no method of communication is as widely available to the government to interact with those impacted by these events.

“Given that mobile penetration across the world is at 77%, messaging in its different forms is the most effective way of communicating instantly on a widespread level to people, based on their location,” said Christian Bartlett, Senior Product Manager at Acision. “In the event of an unexpected disaster or emergency situation, it is imperative that people are warned quickly, and messaging is the obvious platform for such communication. Broadcasting through messaging can also help political parties and media, for example, broadcasting news and providing updates to citizens.”